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Optimizing BATNA Strategies in Negotiation: Insights from Theory and Practice

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  • Pandey, Shreesham
  • Kumar, Abhinav
  • Saini, Anshul
  • Mallik, Aryan
  • Choudhary, Sachin

Abstract

Negotiation is a critical skill in various domains, pivotal for achieving mutually beneficial agreements. Central to effective negotiation is the concept of BATNA (Best Alternative to a Negotiated Agreement), conceptualized by Fisher and Ury. This paper explores the multifaceted aspects of BATNA, delving into its definition, psychological implications, strategies for optimization, and practical applications. Through a comprehensive analysis of BATNA, this study aims to equip negotiators with tools to enhance their negotiation outcomes. By synthesizing insights from real-world case studies and theoretical frameworks, this research underscores the significance of BATNA in contemporary negotiation paradigms.

Suggested Citation

  • Pandey, Shreesham & Kumar, Abhinav & Saini, Anshul & Mallik, Aryan & Choudhary, Sachin, 2024. "Optimizing BATNA Strategies in Negotiation: Insights from Theory and Practice," SocArXiv vhswn_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:vhswn_v1
    DOI: 10.31219/osf.io/vhswn_v1
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