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Factores que influyen en la confianza en los medios: un análisis comparativo por edad y género en Perú

Author

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  • Pacheco, Edgar

    (Victoria University of Wellington)

Abstract

La confianza en los medios de comunicación es fundamental para la democracia, la formación de opinión pública y las preferencias informativas de las audiencias. Pese a la extensa investigación sobre este tema en la literatura internacional, en Perú la evidencia académica sigue siendo escasa. Para ayudar a reducir esta brecha, este estudio cuantitativo analiza los factores que influyen en la confianza en los medios, centrándose en diferencias por edad y género. Mediante una encuesta en línea (n=2,005) y pruebas no paramétricas de Mann-Whitney y Kruskal-Wallis, se hallaron diferencias significativas por edad en siete de ocho factores analizados. Los grupos de mayor edad, especialmente aquellos entre 50 y 64 años, valoran más la trayectoria histórica de los medios, sus estándares periodísticos, la transparencia informativa y la alineación con sus valores personales al momento de decidir en qué medios confiar. En contraste, el género no fue una variable determinante, excepto en la valoración de la trayectoria histórica, donde las mujeres tienden a darle más importancia que los hombres. Estos hallazgos pueden informar el desarrollo de estrategias orientadas a incrementar los niveles de confianza en los medios de comunicación en el Perú, donde los índices de confianza son uno de los más bajos de América Latina.

Suggested Citation

  • Pacheco, Edgar, 2025. "Factores que influyen en la confianza en los medios: un análisis comparativo por edad y género en Perú," SocArXiv hpcgq_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:hpcgq_v1
    DOI: 10.31219/osf.io/hpcgq_v1
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    References listed on IDEAS

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    1. Ester Almenar & Sue Aran-Ramspott & Jaume Suau & Pere Masip, 2021. "Gender Differences in Tackling Fake News: Different Degrees of Concern, but Same Problems," Media and Communication, Cogitatio Press, vol. 9(1), pages 229-238.
    2. Ester Almenar & Sue Aran-Ramspott & Jaume Suau & Pere Masip, 2021. "Gender Differences in Tackling Fake News: Different Degrees of Concern, but Same Problems," Media and Communication, Cogitatio Press, vol. 9(1), pages 229-238.
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