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European and US companies communicate less about diversity post-Trump election

Author

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  • Loureiro Lopes, A.I.
  • Gonçalves, João

    (Erasmus University Rotterdam)

Abstract

We analyzed the social media posts of top 20 European and US companies for their Diversity related content before (2024) and after (2025) the election of Donald Trump. We find that there was a decline in diversity related content in 2025 both in the US and in Europe, with the biggest drop being registered in the US. From all social media content, 6,7% of posts by US based companies in 2024 included diversity related topics, while in 2025 only 1,3% were about diversity. For European companies, the scenario is similar. In 2024, 12,6% of social media posts by European companies touch upon diversity content which dropped to 7,0% in the same period of 2025. In general, European companies posted more on diversity than American companies both in 2024 and in 2025. These results show us that while the drop in diversity related talk by corporations was more accentuated in the US, other geographies seem to also replicate the trend.

Suggested Citation

  • Loureiro Lopes, A.I. & Gonçalves, João, 2026. "European and US companies communicate less about diversity post-Trump election," SocArXiv dnra7_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:dnra7_v1
    DOI: 10.31235/osf.io/dnra7_v1
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    References listed on IDEAS

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    1. Laurer, Moritz & van Atteveldt, Wouter & Casas, Andreu & Welbers, Kasper, 2024. "Less Annotating, More Classifying: Addressing the Data Scarcity Issue of Supervised Machine Learning with Deep Transfer Learning and BERT-NLI," Political Analysis, Cambridge University Press, vol. 32(1), pages 84-100, January.
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