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Strategi Pemasaran dan Peran Internet dalam Pemasaran

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  • , israeni

Abstract

Marketing strategy is marketing logic, and based on it, the business unit is expected to achieve its marketing objectives. The company's marketing strategy consists of making decisions about the company's marketing costs, marketing mix, and marketing allocation in relation to the expected environmental conditions under competitive conditions.

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  • , israeni, 2021. "Strategi Pemasaran dan Peran Internet dalam Pemasaran," OSF Preprints txhjf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:txhjf
    DOI: 10.31219/osf.io/txhjf
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