Strategic Decision Making based on Information Systems for Improving the Competitiveness of Small and Medium Enterprises in the Trade Sector of tourism and Commerce City

Precise decision making for developing business in information and technology era nowadays is highly demanded. Delay in making decision stimulates loss of business opportunity coupled with hamper the growth of business to become stagnant or even failed. Steady growth of commerce industry for East Java province in 2015 was exceeding the national growth which was around 17, 29%. For instance Surabaya, Batu and Malang. The results showed grocery store in Surabaya should be able to keep its customers trought the use of IT to manage and keep customers trust.Strategic location of grocery stores in Malang should be able to keep its customers not to move to competitors therefore grocery stores need to manage stock and variation of products according to the customer demands.Grocery stores in Batu are still relatively moderate since it is located nearby the area of tourism therefore those stores should maintain stability of price competitiveness by reducing production cost by not selling products that are not popular. The distance of grocery stores that are bit far from the tourism center and the presence of mini market as competitor urge grocery stores to be more creative in creating excellence service and price. Utilization of information and technology greatly assist the grocery stores in reducing marketing costs and increasing competitiveness price.