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The Choice of Certifier in Endogenous Markets

Author

Listed:
  • Jacopo Bizzotto

    (Oslo Business School - OsloMet)

  • Bård Harstad

    (University of Oslo - Department of Economics)

Abstract

For markets to work, buyers must know when products are of high quality. This paper provides a theoretical framework for studying the consequences of the certifier's identity, the characteristics of the best certifier, and the identity of the equilibrium certifier. A certifier that cares about quality and externalities (such as an NGO) motivates firms to invest in their capacities to provide quality; a certifier concerned with the firms' profits (such as an industry association) motivates more firms to enter the market in the first place. The relative importance of externalities, investments, and entry determines the socially optimal certification authority but also the type of certifier that is most likely to enter in equilibrium. The theory's predictions are empirically testable and shed light on the variety of certifiers across markets and over time.

Suggested Citation

  • Jacopo Bizzotto & Bård Harstad, 2020. "The Choice of Certifier in Endogenous Markets," Working Papers 202102, Oslo Metropolitan University, Oslo Business School.
  • Handle: RePEc:oml:wpaper:202102
    DOI: 10.2139/ssrn.3730508
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    More about this item

    Keywords

    Certification; delegation; entry of firms; investments in quality; private politics;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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