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Internationalization Strategies of Japanese Electronics Companies: Implications for Asian Newly Industrializing Economies (NIEs)


  • Bundo Yamada


The strategies of Japanese electronics firms have major implications for the electronics industries of the East Asian NIEs as well as the ASEAN (Association of Southeast Asian Nations) member countries. Japan's electronics industry has been undergoing a drastic restructuring in recent years, precipitated to a large extent by the strong revaluation of the yen. A marked shift is occurring away from consumer electronics to industrial electronics and electronic components (in particular, semiconductors). At the same time, within the consumer electronics industry, firms have focused their domestic production on the highest value-added segments of the market. Labor-intensive production processes and products which are not sharply differentiated by quality or special performance features are being shifted to the low wage ASEAN countries.An elaborate intra-regional division of labor is taking shape. Subsidiaries of Japanese firms established elsewhere in Asia still rely heavily on ... La stratégie des entreprises japonaises d'électronique a de grandes répercussions dans l'industrie électronique des nouvelles économies industrielles (NEI) de l'Asie de l'Est, ainsi que dans celle des Etats de l'ANASE (Association des Nations de l'Asie du Sud-Est). L'électronique japonaise a subi, au cours des dernières années, une restructuration sévère, largement accélérée par la forte réévaluation du yen. Son évolution l'a faite passer d'une électronique grand-public à une électronique industrielle et aux composants (en particulier, à la fabrication de semiconducteurs). En même temps, au sein de l'industrie grand-public, les entreprises ont misé sur les secteurs à haute valeur ajoutée pour leurs productions destinées au marché intérieur. Toutes les opérations et tous les produits caractérisés par l'utilisation intensive de main-d'oeuvre ont été transférés dans les pays de l'ANASE à bas salaires, à l'exception de ceux qui requièrent une qualité ou des performances spéciales ...

Suggested Citation

  • Bundo Yamada, 1990. "Internationalization Strategies of Japanese Electronics Companies: Implications for Asian Newly Industrializing Economies (NIEs)," OECD Development Centre Working Papers 28, OECD Publishing.
  • Handle: RePEc:oec:devaaa:28-en

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    Cited by:

    1. Pablo Agnese, 2013. "Offshoring and productivity revisited: A Time-Series Analysis
      [Zur Debatte um Offshoring und Produktivität: Eine Zeitreihenanalyse]
      ," Duesseldorf Working Papers in Applied Management and Economics 23, Duesseldorf University of Applied Sciences.

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