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University strategy in an age of uncertainty: the effect of higher education funding on old and new universities

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  • Dr Heather Rolfe

Abstract

This paper explores the effects of changes in funding arrangements, particularly fees, on universities, and their strategic responses to these changes. Using data from interviews with senior managers in four universities, it finds the most prestigious, pre‐1992, university largely unaffected by tuition fees and others responding to changes in application patterns and intake. A second major concern was quality both of inputs such as students and staff, and outputs, in degree results and ratings in employability, research, teaching and other activities. Marketing was assuming a position of increasing importance, with universities striving to develop a 'brand' to attract students, staff and funding.

Suggested Citation

  • Dr Heather Rolfe, 2001. "University strategy in an age of uncertainty: the effect of higher education funding on old and new universities," National Institute of Economic and Social Research (NIESR) Discussion Papers 191, National Institute of Economic and Social Research.
    • Handle: RePEc:nsr:niesrd:191
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