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Girls’ Night In? Effects of the Kenyan COVID-19 Lockdown on Web Browsing

Author

Listed:
  • Soledad Giardili
  • Sanjay Jain
  • Amalia R. Miller
  • Kamalini Ramdas
  • Alp Sungu

Abstract

We present the first objective evidence on how COVID-19 lockdowns affected internet browser usage in Africa, using detailed digital trace data on PC-based and mobile-based browsing patterns of 316 Kenyans who had access to a PC, covering the period before and during Kenya’s first national COVID-19 curfew that was declared on March 25, 2020. We find that total daily browser usage increased by 41 minutes, or 15 percent of average browsing time, after the curfew started. We find no significant differences in total browsing time during the curfew by gender or by residence in high-speed vs. low-speed broadband access areas. However, we do find gender differences in the content of browsing. Women’s time on YouTube and Netflix exceeded men’s from the start of our sample period, and the gender gap in Netflix browsing increased by 36 minutes daily, corresponding to almost twice the average daily Netflix time in the sample. Men’s browsing became less concentrated during the curfew, across both domains and topics, but women’s did not. The degree of overlap in browsing between men and women also increased, likely due to men visiting sites that were previously exclusively visited by women. Across the entire sample, browsing of Kenyan domains dropped significantly relative to that of non-Kenyan domains, indicating greater reliance on international content during this period of economic and social upheaval.

Suggested Citation

  • Soledad Giardili & Sanjay Jain & Amalia R. Miller & Kamalini Ramdas & Alp Sungu, 2023. "Girls’ Night In? Effects of the Kenyan COVID-19 Lockdown on Web Browsing," NBER Working Papers 31997, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:31997
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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure

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