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The kitchen furniture market in Turkey

The II edition of CSIL Report The kitchen furniture market in Turkey offers an accurate and comprehensive picture of the kitchen furniture industry in the country, providing data and trends 2010-2015 (both in value and in volume) for the kitchen furniture production and consumption, imports and exports. In addition, the report consider marketing policies, macroeconomic variables useful to understand the performance of the sector for the last 6 years, the supply structure, the competitive system, and the distribution system. The value and weight of the appliances on kitchen furniture supply is also considered. INTERNATIONAL TRADE: Kitchen furniture exports and imports are presented broken down by geographical area of destination/origin. The time frame considered is 2010-2015. SUPPLY STRUCTURE: This chapter offers an analysis of the types of product manufactured by the Turkish kitchen furniture manufacturers and information on the key players operating in each segment. Kitchen furniture production is broken down by: Cabinet door materials (solid wood and veneer; laminated, decorative papers, and melamine; thermoplastic foils; lacquered; aluminum and glass); Worktop materials (natural stones; engineered stones; laminated; solid surface materials); price range (Luxury, Upper, Upper-Middle, Middle, Middle-Low, Low). Hinge price range and top players; Sink price range and top players. DISTRIBUTION SYSTEM: The overview of the distribution system in place in Turkey considers: the geographical breakdown of kitchen furniture sales; an analysis of the two main channels through which kitchens are sold: Contract (project, building trade, direct sales); Retail (local artisan/craftsman shops, kitchen specialists, furniture chains, DIY stores, e-commerce). COMPETITIVE SYSTEM: The leading local and foreign operators in the kitchen furniture industry are analyzed via detailed tables that show sales data, market shares, and short profiles of the top players. This chapter also presents top sellers in each market segment, top importer and exporter companies. An address list of around 50 Turkish kitchen furniture companies is included.

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Paper provided by CSIL Centre for Industrial Studies in its series CSIL reports with number S49.

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Length: 83 pages
Date of creation: Oct 2016
Handle: RePEc:mst:csilre:s49
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