Built-in appliances distribution and brand image in the United Kingdom
This report provides a qualitative and quantitative study of the distribution of built-in appliances in the United Kingdom as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the British market. The research also includes an overview of the British kitchen furniture market providing data on production, consumption, international trade, distribution, prices, sales and market share of the leading kitchen furniture manufacturers. Distribution flows of built-in appliances are analysed by customer type (wholesalers, large appliances chains, DIY chains, builder merchants and builders, buying groups, e-commerce, appliances retailers, kitchen furniture retailers). As far as the product is concerned (hobs, ovens, hoods, refrigerators, dishwashing machines), the report provides a breakdown by product type, reference prices as well as ranking of main brands. Brand image analysis is based on strengths and weaknesses pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with the supplier, front staff professionalism, punctuality in delivery, after sales technical assistance, price/quality, aesthetic qualities of product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material. The research is based on 70 interviews with a selected sample of built-in appliance distributors, kitchen furniture producers and distributors, and other opinion leaders.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
|Date of creation:||Nov 2008|
|Date of revision:|
|Contact details of provider:|| Postal: Corso Monforte 15, 20122 Milano MI|
Phone: + 39 02 796630
Fax: + 39 02 780703
Web page: http://www.csilmilano.com/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:mst:csilre:ap01. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marinella Manghina)
If references are entirely missing, you can add them using this form.