How Product Assortments Affect Buyer Preferences: Empirical Analysis of the Robustness of the Compromise Effect
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References listed on IDEAS
- Gibson, David R. & Sharp, Gunter P., 1992. "Order batching procedures," European Journal of Operational Research, Elsevier, vol. 58(1), pages 57-67, April.
- Stutzle, Thomas, 2006. "Iterated local search for the quadratic assignment problem," European Journal of Operational Research, Elsevier, vol. 174(3), pages 1519-1539, November.
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KeywordsConsumer Behavior; Compromise Effect; Consumer Preferences; Assortment Planning; Experimental Design; Choice in Context;
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