The looks of a winner: Beauty and electoral success
We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1929 Finnish political candidates from 10,011 respondents (of which 3708 were Finnish). As Finland has a proportional electoral system, we are able to compare the electoral success of non-incumbent candidates representing the same party. An increase in our measure of beauty by one standard deviation is associated with an increase of 20\% in the number of votes for the average non-incumbent parliamentary candidate. The relationship is unaffected by including education and occupation as control variables and withstands several other robustness checks.
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|Date of creation:||2010|
|Date of revision:|
|Publication status:||Published in Journal of Public Economics 1-2 94(2010): pp. 8-15|
|Contact details of provider:|| Postal: Ludwigstr. 28, 80539 Munich, Germany|
Web page: http://www.vwl.uni-muenchen.de
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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NBER Working Papers
12660, National Bureau of Economic Research, Inc.
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"Why Beauty Matters,"
Staff General Research Papers Archive
32112, Iowa State University, Department of Economics.
- Amy King & Andrew Leigh, 2009.
Wiley Blackwell, vol. 62(4), pages 579-593, November.
- Andrew Leigh & Tirta Susilo, 2008.
"Is Voting Skin-Deep? Estimating the Effect of Candidate Ballot Photographs on Election Outcomes,"
CEPR Discussion Papers
583, Centre for Economic Policy Research, Research School of Economics, Australian National University.
- Leigh, Andrew & Susilo, Tirta, 2009. "Is voting skin-deep? Estimating the effect of candidate ballot photographs on election outcomes," Journal of Economic Psychology, Elsevier, vol. 30(1), pages 61-70, February.
- Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65, pages 135.
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