The looks of a winner: Beauty and electoral success
We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1929 Finnish political candidates from 10,011 respondents (of which 3708 were Finnish). As Finland has a proportional electoral system, we are able to compare the electoral success of non-incumbent candidates representing the same party. An increase in our measure of beauty by one standard deviation is associated with an increase of 20\% in the number of votes for the average non-incumbent parliamentary candidate. The relationship is unaffected by including education and occupation as control variables and withstands several other robustness checks.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||2010|
|Date of revision:|
|Publication status:||Published in Journal of Public Economics 1-2 94(2010): pp. 8-15|
|Contact details of provider:|| Postal: Ludwigstr. 28, 80539 Munich, Germany|
Web page: http://www.vwl.uni-muenchen.de
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Markus M. Mobius & Tanya S. Rosenblat, 2006.
"Why Beauty Matters,"
American Economic Review,
American Economic Association, vol. 96(1), pages 222-235, March.
- Daniel S. Hamermesh & Jeff E. Biddle, 1993.
"Beauty and the Labor Market,"
NBER Working Papers
4518, National Bureau of Economic Research, Inc.
- Andrew Leigh & Tirta Susilo, 2008.
"Is Voting Skin-Deep? Estimating the Effect of Candidate Ballot Photographs on Election Outcomes,"
CEPR Discussion Papers
583, Centre for Economic Policy Research, Research School of Economics, Australian National University.
- Leigh, Andrew & Susilo, Tirta, 2009. "Is voting skin-deep? Estimating the effect of candidate ballot photographs on election outcomes," Journal of Economic Psychology, Elsevier, vol. 30(1), pages 61-70, February.
- Amy King & Andrew Leigh, 2009.
CEPR Discussion Papers
616, Centre for Economic Policy Research, Research School of Economics, Australian National University.
- Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65, pages 135.
- Daniel J. Benjamin & Jesse M. Shapiro, 2009.
"Thin-Slice Forecasts of Gubernatorial Elections,"
The Review of Economics and Statistics,
MIT Press, vol. 91(3), pages 523-536, August.
When requesting a correction, please mention this item's handle: RePEc:lmu:muenar:20267. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tamilla Benkelberg)
If references are entirely missing, you can add them using this form.