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Self-Signaling in Moral Voting

Author

Listed:
  • Lydia Mechtenberg

    (University of Hamburg)

  • Grischa Perino

    (University of Hamburg)

  • Nicolas Treich

    (University Toulouse Capitole, INRAE, Toulouse School of Economics)

  • Jean-Robert Tyran

    (University of Vienna, University of Copenhagen and CEPR (London))

  • Stephanie Wang

    (University of Pittsburgh)

Abstract

This paper presents a two-wave survey experiment on self-image concerns in moral voting. We elicit votes on the so-called Horncow Initiative. This initiative required subsidization of farmers who refrain from dehorning. We investigate how non-consequentialist and non-deontological messages changing the moral self-signaling value of a Yes vote affect selection and processing of consequentialist information, and reported voting behavior. We find that a message enhancing the self-signaling value of a Yes vote is effective: voters agree more with arguments in favor of the initiative, anticipate more frequently voting in favor, and report more frequently having voted in favor of the initiative.

Suggested Citation

  • Lydia Mechtenberg & Grischa Perino & Nicolas Treich & Jean-Robert Tyran & Stephanie Wang, 2021. "Self-Signaling in Moral Voting," Discussion Papers 21-01, University of Copenhagen. Department of Economics.
    • Handle: RePEc:kud:kuiedp:2101
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    Cited by:

    1. Enami, Ali & Alm, James & Aranda, Rodrigo, 2021. "Labor versus capital in the provision of public services: Estimating the marginal products of inputs in the production of student outcomes✰," Economics of Education Review, Elsevier, vol. 83(C).

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    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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