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Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen M�rkten


  • Roland Helm

    () (University of Jena, Faculty of Economics)

  • Wolfgang St�lzle


Die Zielgr��e "Beziehungserfolg" stellt bei der Analyse von B2B-Gesch�ftsbeziehungen seit langem eine erhebliche Rolle. In diesem Beitrag wird der Frage nachgegangen, welche Gr��en typischer Beziehungsmodelle sich ver�ndern, wenn die Transaktionen �ber eine elektronische Plattform abgewickelt werden. Neben der theoretischen Analyse werden die Befunde einer entsprechenden empirischen Analyse aufgezeigt.

Suggested Citation

  • Roland Helm & Wolfgang St�lzle, 2006. "Determinanten des Beziehungserfolgs bei der Beschaffung auf elektronischen M�rkten," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) 30/2006, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  • Handle: RePEc:jen:jenasw:2006-30

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