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Bestimmung der Innovationskraft von Unternehmen: Einsch�zung der Eignung verschiedener Kennzahlen

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Die F�igkeiten eines Unternehmens Innovationsleistungen zu erbringen und diese erfolgreich zu vermarkten, sind Voraussetzung, um langfristigen Erfolg zu erm�lich. Eine diesem Ziel gerecht werdende Innovationsstrategie wird dabei wesentlich durch den Einsatz entsprechender Marketinginstrumente gepr�t. Erkenntnisse ber die Innovationskraft des Unternehmens sind gleicherma�n fr interne als auch fr externe Anspruchsgruppen von Interesse. Fr die korrekte Bewertung eines Unternehmens bedarf es Kennzahlen, die in der Lage sind eine glaubwrdige und zuverl�sige Aussage bezglich der Innovationskraft zu treffen. Gegenstand dieser Arbeit ist die zu diesem Zweck meist verwendeten Kennzahlen zu kategorisieren, analysieren und abschlie�nd zu bewerten. Ma�tab zur Bewertung dieser Kennzahlen ist ihre F�igkeit allen Teilbereichen der Innovationskraft Rechnung zu tragen.

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Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Jenaer Schriften zur Wirtschaftswissenschaft with number 17/2006.

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Date of creation: 22 May 2006
Publication status: Published as "Kennzahlen zur Ermittlung der Innovationskraft von Unternehmen" in: WiSt - Wirtschaftswissenschaftliches Studium, 35. Jg., Heft 10/2006, S. 555-559.
Handle: RePEc:jen:jenasw:2006-17
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