Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination
In this article, the relevance of factors that are thought to influence the success of different institutional forms like subsidiaries, equity or contractual joint ventures or direct exports in foreign markets, will briefly be discussed. A theoretical framework will be built using several theoretical approaches. This framework is tested as a whole using data collected at the level of strategic business units. The data include indicators of success in foreign markets. The results indicate that market commitment and competitive advantages have a strong and positive impact on success in foreign markets. The influence of market variables on the extent of market commitment is greater than that of company variables.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||Mar 2004|
|Date of revision:|
|Publication status:||Published as "Export Market Entry Strategy and Success: Conceptual Framework and Empirical Examination", in: International Journal of Globalisation and Small Business, Vol. 1, No. 1 2004, S. 58-78.|
|Contact details of provider:|| Postal: |
Phone: +049 3641/ 9 43000
Fax: +049 3641/ 9 43000
Web page: http://www.wiwiss.uni-jena.de/index.html
More information through EDIRC
|Order Information:|| Postal: If a paper is not downloadable, please contact the author(s) or the library of University of Jena, not the archive maintainer.|
When requesting a correction, please mention this item's handle: RePEc:jen:jenasw:2004-06. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.