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Services as an Alternative Path to Sustainability


  • Marios Bisilkas

    () (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Aurora García-Gallego

    () (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Iván Barreda Tarrazona

    () (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)


Transition to a service oriented business model makes sense in economic terms; it allows the company to enjoy a triple beneficial effect: a higher profit margin, coming from more transactions, with less uncertainty. The proposed approach aims to examine whether the transition from a product manufacturing business model to a service-oriented one can be coupled with improved performance concurrently in all sustainability aspects: financial, environmental and social. The interaction between the three components of sustainability can play decisive role in the final viability of the new approach, as they can moderate or intensify the expected financial flows. Identifying the nature of the interactions allows transforming the dangers of a holistic sustainability approach to an attractive business opportunity.

Suggested Citation

  • Marios Bisilkas & Aurora García-Gallego & Iván Barreda Tarrazona, 2012. "Services as an Alternative Path to Sustainability," Working Papers 2012/07, Economics Department, Universitat Jaume I, Castellón (Spain).
  • Handle: RePEc:jau:wpaper:2012/07

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    References listed on IDEAS

    1. Constantine Manasakis & Evangelos Mitrokostas & Emmanuel Petrakis, 2013. "Certification of corporate social responsibility activities in oligopolistic markets," Canadian Journal of Economics, Canadian Economics Association, vol. 46(1), pages 282-309, February.
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    Cited by:

    1. Suter, Jordan F. & Spraggon, John M. & Poe, Gregory L., 2011. "Thin and lumpy: an experimental investigation of water quality trading," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 104023, Agricultural and Applied Economics Association.
    2. Michailova, Julija, 2010. "Overconfidence, Risk Aversion and Individual Financial Decisions in Experimental Asset Markets," MPRA Paper 53114, University Library of Munich, Germany, revised Jan 2014.

    More about this item


    Sustainability; services; profitability; Triple Bottom Line;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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