Auctions 101: Lessons from a Decade in the Lab. What Am I Bid for ...Safer Food?
Laboratory auctions show that consumers may be willing to pay more for pathogen-free food products treated with technologies such as irradiation, but the degree to which they are willing to pay may depend on the messages ï¾– pro and con ï¾– they hear and read.
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|Date of creation:||01 Apr 2002|
|Date of revision:|
|Publication status:||Published in Choices, Spring 2002,, pp. 16-21|
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