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Réussir la diversité du genre. Une expérience de développement de l’égalité professionnelle femme/homme dans le secteur de la construction, souvent considéré comme « masculin » : l’exemple de CARI, entreprise de BTP dans les Alpes Maritimes

  • Marie José Scotto
  • Robin Sappe
  • André Boyer

This article deals with gender diversity as a key component of HR strategy. The field of investigation is composed by jobs and companies viewed as typically male. These sectors are tending to develop gender diversity and professional equality between women and men. This current research is based on the processes allowing this change in the demography of the company work force and explores the case of a building contractor company. It becomes evident that this approach brings a real image benefit but initiates as well a wider frame of thought for the organisational model.

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Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-254.

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Length: 28 pages
Date of creation: 29 Apr 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-254
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Web page: http://www.ipag.fr

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