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Grassroots to Global: Online Incubation of Grassroots Innovations based Enterprises

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  • Gupta, Anil K.

Abstract

The dominant model of globalisation creates considerable anxiety and stress in the minds of small-scale entrepreneurs and civil society organisations. In this model, choices for small entrepreneurs are very limited. The model assumes a kind of one-way street. The self-employed small-scale entrepreneurs must give way for the large capital to dominate the market space. The proposed Grassroots to Global (G2G) model is aimed at reversing the dominant trend. It aims at carving out space for grassroots innovators in the global markets. A recent conference in China bringing the collaborators from Brazil, India and China besides representatives of 15 other countries further stressed this point.

Suggested Citation

  • Gupta, Anil K., 2007. "Grassroots to Global: Online Incubation of Grassroots Innovations based Enterprises," IIMA Working Papers WP2007-07-07, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp02045
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    Cited by:

    1. Saiyed, Abrar Ali & Wierenga, Marleen & Fernhaber, Stephanie A. & Nummela, Niina, 2023. "From grassroots to international markets: A qualitative study of marginalized entrepreneurs in India," International Business Review, Elsevier, vol. 32(5).
    2. Amit Basole, 2014. "Authenticity, Innovation and the Geographical Indication in an Artisanal Industry: The Case of the Banarasi Sari," Working Papers 2014_09, University of Massachusetts Boston, Economics Department.
    3. Dey, Anamika & Gupta, Anil K., 2016. "Empathetic climate resilient frugal innovations for sustainable communities," IIMA Working Papers WP2016-03-53, Indian Institute of Management Ahmedabad, Research and Publication Department.
    4. Shaphali Gupta, 2020. "Understanding the feasibility and value of grassroots innovation," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 941-965, September.
    5. Kinsuk Mani Sinha & Pamela Adams & Franco Malerba, 2015. "Intermediate Users as a Source of Innovation in a Development Context: Empirical Evidence and Theory," Globelics Working Paper Series 2015-14, Globelics - Global Network for Economics of Learning, Innovation, and Competence Building Systems, Aalborg University, Department of Business and Management.

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