A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers
Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. The paper also discusses methodological issues in measuring store loyalty and image in the current Indian context.
|Date of creation:|
|Contact details of provider:|| Phone: 91 79 2630 7241|
Fax: 91 79 2630 6896
Web page: https://web.iima.ac.in/publications
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:wp01986. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.