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A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers

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  • Kaul Subhashini

Abstract

Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. The paper also discusses methodological issues in measuring store loyalty and image in the current Indian context.

Suggested Citation

  • Kaul Subhashini, 2006. "A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers," IIMA Working Papers WP2006-10-06, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp01986
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    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/2006-10-06_skaul.pdf
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    Cited by:

    1. Aldousari Abdullah A. & Elsayed Ismail M., 2018. "Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait," Management & Marketing, Sciendo, vol. 13(1), pages 730-747, March.

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