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Investment Pattern And Decision Making: The Role of Working Women


  • Pestonjee D M
  • Balsara Anita H


An attempt is made to study how far working women enjoy freedom to take investment related decisions on their own and the pattern of investments in the male dominated investment world in India. The questions related to investment pattern and its decision maker with respect to working women was studied by taking, 227 respondents from 3 cities: 108 in Ahmedabad, 60 in Solapur, 59 in Gulbarga. Questionnaire method was administered and data were collected on saving, types of investment, influencers, expenditure and decision-makers. In order to answer the questions, conventional and non-conventional statistics were used. There is no significant difference among the respondents across the cities with respect to age, family size, type of family, marital status, level of education, occupation and annual income. No cultural and demographical patterns are associated with decision making of working women.

Suggested Citation

  • Pestonjee D M & Balsara Anita H, 2000. "Investment Pattern And Decision Making: The Role of Working Women," IIMA Working Papers WP2000-12-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
  • Handle: RePEc:iim:iimawp:wp01711

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