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Competitive Advantage of India Exports: Analytic Case Studies of Four Industries

Author

Listed:
  • Patibandla Murali
  • Bahree Jyotika
  • Agarwal Avinash

Abstract

This paper examines the sources and sustainability of competitive advantage of India’s exports on the basis of case studies of four labour intensive industries. By applying the conceptual framework of Ghemawat (1991), we show that the factors that provide competitive advantage in the present are not sticky, scarce and appropriable: which means the advantages are not sustainable in the long run. We bring out possible strategies and the underlying factors involved on the international marketing side for sustaining competitive advantage and increasing value-realization of exports.

Suggested Citation

  • Patibandla Murali & Bahree Jyotika & Agarwal Avinash, 1998. "Competitive Advantage of India Exports: Analytic Case Studies of Four Industries," IIMA Working Papers WP1998-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  • Handle: RePEc:iim:iimawp:wp01515
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