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The New Logic of Indian Ventures Abroad: Three Case Studies

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  • Korwar Ashok

Abstract

This paper reports the findings of a study to understand the logic of Indian ventures abroad in the 1980s and beyond. Three case studies are analysed in detail. The motives behind these ventures are compared with the motives of Indian ventures set up in earlier decades. Major differences are found here. Our modern ventures appear to be set up in pursuit of market knowledge development and control of marketing mix, rather than in search of growth opportunities in protected environments. Implications for theory and for Indian managers, are also drawn.

Suggested Citation

  • Korwar Ashok, 1996. "The New Logic of Indian Ventures Abroad: Three Case Studies," IIMA Working Papers WP1996-05-01_01386, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp01386
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