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Declining Work Motivation in India: How to Get the Reluctant Horse to Drink?


  • Kanungo R N
  • Misra Sasi B


This paper attempts to diagnose the possible cause of motivational deficit among employees in Indian organizations and suggests what management should do in order to motive employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: Poor manpower planning inappropriate recruitment methods, lack of induction and training and lack of job maintenance and performance improvement programmes. Other determinants of low work motivation are: Several specific aspects of Indian socialization influence, management’s attitude towards labour, and inappropriate analysis and administration of reward system in organizations. Specific suggestions in each of these areas have been made for positive management action in order to increase employee motivation.

Suggested Citation

  • Kanungo R N & Misra Sasi B, 1984. "Declining Work Motivation in India: How to Get the Reluctant Horse to Drink?," IIMA Working Papers WP1984-08-01_00597, Indian Institute of Management Ahmedabad, Research and Publication Department.
  • Handle: RePEc:iim:iimawp:wp00597

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