Information System for Brand-Variety Performance and Decisions: Study and Application for Cotton in India

Information on brand-variety performance is critical for small farmers in India since every year they need to make crucial decisions on which brand-variety seeds to plant. The livelihoods from their small farms and returns on all the inputs used depend critically on this decision. Yet no systematic information is available to them on this, and year after year the farmers are forced to decide based on guesses, hearsay and opinions which are frequently imperfect or even biased. Even companies and governments need to know about the actual performance of brand-varieties in different areas so as to be able to recommend correctly. Markedly, on the other hand, official crop-cutting surveys for estimation and assessment of actual yields are a regular feature of all states, and they also record some information regarding the inputs used including the brand-variety. However, the information is never examined from this point of view. Cotton is a major cash crop in India but has substantial problems particularly from extensive pest damage and poor yields. Brand-variety performance varies substantially and poor decisions frequently lead to crop failures and farmer suicides. A study was done on the performance of cotton varieties through a survey across four major Indian states and 694 farmers, covering pest resistance, inputs, yields, quality, price, value of output, cost of cultivation, and profits. This brought out the features and variations, and on this foundation, a brand-variety performance information system is proposed which would draw upon information from the regular crop-cutting surveys, collate it, analyze it, and make findings available to the farmers. This would help provide correct information and advice to farmers over diverse agro-ecological settings. Through this, the farmers would be able to make better informed brand-variety decisions, which would help reduce crop failures and risks and improve farm performance and incomes.