Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry
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- Ngai, E.W.T. & Suk, F.F.C. & Lo, S.Y.Y., 2008. "Development of an RFID-based sushi management system: The case of a conveyor-belt sushi restaurant," International Journal of Production Economics, Elsevier, vol. 112(2), pages 630-645, April.
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Keywordsbrand marketing; provenance assurance; radio frequency identification (RFID); traceability.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2006-04-22 (All new papers)
- NEP-ICT-2006-04-22 (Information & Communication Technologies)
- NEP-MKT-2006-04-22 (Marketing)
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