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Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry

Author

Listed:
  • Brian Mennecke
  • Anthony Townsend

Abstract

This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFID-based traceability more attractive for adoption by meat processors.

Suggested Citation

  • Brian Mennecke & Anthony Townsend, 2005. "Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 05-mrp8, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    • Handle: RePEc:ias:mpaper:05-mrp8
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    Citations

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    Cited by:

    1. Bulut, Harun & Lawrence, John D., 2007. "Meat Slaughter and Processing Plants' Traceability Levels Evidence From Iowa," Staff General Research Papers Archive 12791, Iowa State University, Department of Economics.
    2. Ngai, E.W.T. & Suk, F.F.C. & Lo, S.Y.Y., 2008. "Development of an RFID-based sushi management system: The case of a conveyor-belt sushi restaurant," International Journal of Production Economics, Elsevier, vol. 112(2), pages 630-645, April.

    More about this item

    Keywords

    brand marketing; provenance assurance; radio frequency identification (RFID); traceability.;
    All these keywords.

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