IDEAS home Printed from https://ideas.repec.org/p/ias/cpaper/05-mrp8.html
   My bibliography  Save this paper

Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry

Author

Listed:
  • Brian Mennecke
  • Anthony Townsend

Abstract

This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFID-based traceability more attractive for adoption by meat processors.

Suggested Citation

  • Brian Mennecke & Anthony Townsend, 2005. "Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry," Center for Agricultural and Rural Development (CARD) Publications 05-mrp8, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  • Handle: RePEc:ias:cpaper:05-mrp8
    as

    Download full text from publisher

    File URL: https://www.card.iastate.edu/products/publications/pdf/05mrp8.pdf
    File Function: Full Text
    Download Restriction: no

    File URL: https://www.card.iastate.edu/products/publications/synopsis/?p=619
    File Function: Online Synopsis
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ngai, E.W.T. & Suk, F.F.C. & Lo, S.Y.Y., 2008. "Development of an RFID-based sushi management system: The case of a conveyor-belt sushi restaurant," International Journal of Production Economics, Elsevier, vol. 112(2), pages 630-645, April.

    More about this item

    Keywords

    brand marketing; provenance assurance; radio frequency identification (RFID); traceability.;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ias:cpaper:05-mrp8. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (). General contact details of provider: http://edirc.repec.org/data/caiasus.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.