A troublesome emergence:A marketing primer on Russian retail banking
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Keywordstransition economy; market construct; competition; consumer loyalty;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-CIS-2004-09-12 (Confederation of Independent States)
- NEP-CWA-2004-09-12 (Central & Western Asia)
- NEP-TRA-2004-09-12 (Transition Economics)
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