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From Ostensible to Actual Media Pluralism. An examination of content diversity in Greece's fragmented online media system

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  • Yani Kartalis

Abstract

This study examines the Greek media landscape, characterized by a paradox of low press freedom and high numerical fragmentation. The analysis is based on an extensive dataset comprising over 3.37 million article titles from a broad spectrum of Greek online media published throughout 2024. The findings reveal that this quantitative fragmentation does not necessarily lead to qualitative content pluralism. Thematic coverage across websites shows a lack of divergence while metrics of news polarity and stance towards the government follow similar trends. Only a few websites are positioned outside the larger clusters around these metrics with the majority being pro-government and positive. News agency content reproduction further contributes to homogenization. Crucially, the study provides empirical evidence that common ownership among media outlets significantly reduces the content’s diversity of viewpoints and stances. This suggests that media ownership structures exert a considerable influence on content, potentially undermining true media pluralism in Greece.

Suggested Citation

  • Yani Kartalis, 2025. "From Ostensible to Actual Media Pluralism. An examination of content diversity in Greece's fragmented online media system," GreeSE – Hellenic Observatory Papers on Greece and Southeast Europe 210, Hellenic Observatory, LSE.
    • Handle: RePEc:hel:greese:210
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    File URL: https://www.lse.ac.uk/Hellenic-Observatory/Assets/Documents/Publications/GreeSE-Papers/GreeSE-No210.pdf
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    References listed on IDEAS

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    1. Alexander Koch & Toan Luu Duc Huynh & Mei Wang, 2024. "News sentiment and international equity markets during BREXIT period: A textual and connectedness analysis," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(1), pages 5-34, January.
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    Cited by:

    1. Sanfey, Peter & Sourvanos, Dimitris, 2026. "Out of the abyss: has Greece fully recovered from the crisis?," LSE Research Online Documents on Economics 138857, London School of Economics and Political Science, LSE Library.
    2. Peter Sanfey & Dimitris Sourvanos, 2026. "Out of the abyss: Has Greece fully recovered from the crisis?," GreeSE – Hellenic Observatory Papers on Greece and Southeast Europe 220, Hellenic Observatory, LSE.

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