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Farmers' Preferences and Attitudes in Conversion to Organic Farming: A Lab-in-the-Field Experiment

Author

Listed:
  • Tuan Nguyen-Anh

    (EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique, VNU - Vietnam National University [Hanoï])

  • Phu Nguyen-Van

    (EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique)

  • Nguyen To-The

    (VNU - Vietnam National University [Hanoï])

Abstract

Despite rising organic food consumption, the transition to organic farming lags, particularly in developing countries, where only 2% of agricultural land was organic in 2022. To address this, we investigate how farmers' elicited preferences (risk seeking, ambiguity seeking, and time preferences), social factors, and environmental attitudes shape their intention to convert land to organic farming. Using a lab-in-the-field experiment with 311 Vietnamese farmers, we apply a fractional regression model to analyze the intended percentage of land conversion. Results show that risk seeking, ambiguity seeking, future bias, pro-social preferences, perceived behavioral control, social trust, and social norms significantly increase conversion intent, while environmental attitude lacks impact. Policy implications include adjustable subsidies to mitigate risk and uncertainty, and timely support for future-oriented and pro-social farmers to leverage organic farming's long-term benefits.

Suggested Citation

  • Tuan Nguyen-Anh & Phu Nguyen-Van & Nguyen To-The, 2025. "Farmers' Preferences and Attitudes in Conversion to Organic Farming: A Lab-in-the-Field Experiment," Working Papers hal-05222204, HAL.
    • Handle: RePEc:hal:wpaper:hal-05222204
    Note: View the original document on HAL open archive server: https://hal.science/hal-05222204v1
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    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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