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Faut-il choquer les fumeurs et les fumeurs potentiels pour dissuader les comportements tabagiques ?

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  • Christian Ben Lakhdar

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - Université de Lille, Sciences Humaines et Sociales - CNRS - Centre National de la Recherche Scientifique - UCL - Université catholique de Lille)

  • Nicolas Gérard Vaillant

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - Université de Lille, Sciences Humaines et Sociales - CNRS - Centre National de la Recherche Scientifique - UCL - Université catholique de Lille)

  • François-Charles Wolff

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - UN - Université de Nantes, INED - Institut national d'études démographiques)

Abstract

Suivant les recommandations de l'OMS pour la lutte contre le tabagisme, les autorités françaises ont décidé la mise en œuvre de l'apposition de 14 « photos chocs » sur les paquets de cigarette, à partir de 2011. Ce travail s'intéresse à l'efficacité d'une telle mesure. A cette fin, une série de 12 messages sanitaires a été projetée à un échantillon de 418 étudiants en 1ère année de médecine d'une faculté privée. Nous montrons que les pictogrammes les plus efficaces sont ceux qui concernent le fumeur lui-même : ils doivent être explicites et relatifs à un stade avancé de la maladie, mais sans évoquer la mort elle-même. Par ailleurs, les images chocs semblent davantage de nature à conforter les non fumeurs dans leur choix qu'à dissuader les fumeurs de mettre un terme à leur consommation.

Suggested Citation

  • Christian Ben Lakhdar & Nicolas Gérard Vaillant & François-Charles Wolff, 2010. "Faut-il choquer les fumeurs et les fumeurs potentiels pour dissuader les comportements tabagiques ?," Working Papers hal-00546294, HAL.
  • Handle: RePEc:hal:wpaper:hal-00546294 Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00546294
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    Keywords

    Tabac; Politique de santé; Pictogrammes;

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