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Environmental policy in a differentiated market with a green network effect


  • Dorothée Brécard

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - UN - Université de Nantes)


We examine the impact of a “green network effect” in a market characterized by consumers' environmental awareness and competition between firms in both environmental quality and product prices. The unique aspect of this model comes from the assumption that an increase in the number of consumers of the green product increases the satisfaction of each green consumer. We show that this externality raises the consumption of the green product, reduces the environmental quality of products and improves welfare, even if it doesn't affect the overall level of pollution. The externality correction requires using three optimal fiscal policies: an ad valorem tax on products, an emission tax, and a subsidy of the green purchase. A second-best optimum can also be reached through the green taxation.

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  • Dorothée Brécard, 2009. "Environmental policy in a differentiated market with a green network effect," Working Papers hal-00442460, HAL.
  • Handle: RePEc:hal:wpaper:hal-00442460
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    References listed on IDEAS

    1. Foster, Dean P., 1999. "A Proof of Calibration via Blackwell's Approachability Theorem," Games and Economic Behavior, Elsevier, vol. 29(1-2), pages 73-78, October.
    2. Fudenberg, Drew & Levine, David K., 1999. "An Easier Way to Calibrate," Games and Economic Behavior, Elsevier, vol. 29(1-2), pages 131-137, October.
    3. Sergiu Hart & Andreu Mas-Colell, 2000. "A Simple Adaptive Procedure Leading to Correlated Equilibrium," Econometrica, Econometric Society, vol. 68(5), pages 1127-1150, September.
    4. Chen, Xiaohong & White, Halbert, 1996. "Laws of Large Numbers for Hilbert Space-Valued Mixingales with Applications," Econometric Theory, Cambridge University Press, vol. 12(02), pages 284-304, June.
    5. Freund, Yoav & Schapire, Robert E., 1999. "Adaptive Game Playing Using Multiplicative Weights," Games and Economic Behavior, Elsevier, vol. 29(1-2), pages 79-103, October.
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