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Streaming platform and strategic recommendation bias

Author

Listed:
  • Marc Bourreau

    (SES - Département Sciences Economiques et Sociales - Télécom Paris - IMT - Institut Mines-Télécom [Paris] - IP Paris - Institut Polytechnique de Paris, ECOGE - Economie Gestion - I3 SES - Institut interdisciplinaire de l’innovation de Telecom Paris - Télécom Paris - IMT - Institut Mines-Télécom [Paris] - IP Paris - Institut Polytechnique de Paris - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Germain Gaudin

Abstract

We consider a platform that carries content from two upstream content providers and presents personalized recommendations to participating customers. We focus on streaming platforms in media markets, where users pay a subscription fee to join the platform but no usage fee, and consume a mix of content originating from each provider. We characterize the bias in the user‐specific recommendations offered by the platform when one content provider charges lower royalties than the other. We establish that if consumers are sufficiently insensitive to bias, the recommendation system allows the platform to credibly threaten upstream providers to steer consumers away from their content, which reduces their market power. We also investigate the effects of vertical integration by the platform and show the robustness of our results to nonlinear (personalized) streaming services.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Marc Bourreau & Germain Gaudin, 2021. "Streaming platform and strategic recommendation bias," Post-Print halshs-03352447, HAL.
    • Handle: RePEc:hal:journl:halshs-03352447
    DOI: 10.1111/jems.12452
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    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General

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