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La logistique de l’épicerie en ligne : vers une différenciation des solutions

Author

Listed:
  • Bruno Durand

    (ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

  • Marie-Pascale Senkel

    (IUT de Saint-Nazaire)

Abstract

Depuis la fin des années 1990, toutes les enseignes de la grande distribution intégrée française ont créé des supermarchés en ligne, et elles ont alors été confrontées à des problèmes logistiques. Après avoir rappelé quels sont les modèles fondamentaux de la logistique du « B to C », notre article dresse un tableau des offres des quatre principaux cybermarchés français et de leurs organisations logistiques. Il montre qu'un schéma logistique domine en France, et il en présente ses limites. Il affirme enfin que d'autres solutions peuvent s'envisager avec bénéfice et insiste sur les atouts que constituent les réseaux de magasins.

Suggested Citation

  • Bruno Durand & Marie-Pascale Senkel, 2007. "La logistique de l’épicerie en ligne : vers une différenciation des solutions," Post-Print halshs-02914882, HAL.
    • Handle: RePEc:hal:journl:halshs-02914882
    DOI: 10.7193/DM.045.75.89
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    Citations

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    Cited by:

    1. Bruno Durand & Magali Jara, 2017. "Comment expliquer le succès du drive ? La logistique et le marketing comme premiers éléments de réponse," Working Papers hal-01460086, HAL.
    2. Bruno Durand, 2010. "BtoC e-commerce: the impact of togistic solutions on the mobility [Le B to C : l’impact des solutions logistiques sur la mobilité]," Post-Print hal-01800446, HAL.
    3. Bruno Durand, 2012. "Reasonable words about city logistics: MOBILITY AND MUTUALIZATION, PERFORMANCE FACTORS OF URBAN LOGISTICS [Propos raisonnables sur la logistique urbaine : MOBILITE ET MUTUALISATION, FACTEURS DE PER," Post-Print hal-01778692, HAL.
    4. Bruno Durand, 2010. "Logistic strategies of French e-grocery [L'épicerie électronique française sous l'angle de la logistique]," Post-Print hal-01808664, HAL.
    5. Bruno Durand, 2009. "When the durability questions e-logistics … [Quand la durabilité interpelle l'e-logistique…]," Post-Print hal-01799622, HAL.
    6. Bruno Durand, 2010. "E-Commerce And City Logistics: When The Sustainable Development Gets Involved In It … [E-Commerce Et Logistique Urbaine : Quand Le Developpement Durable S'En Mele…]," Post-Print hal-01770398, HAL.
    7. Bruno Durand, 2008. "French “Btoc” Logistical Models [Les Modeles Logistiques Du « B To C » En France]," Post-Print hal-01800139, HAL.
    8. Bruno Durand, 2010. "How to return e-logistics more green? [Comment rendre l'e-logistique plus verte ?]," Post-Print hal-01773389, HAL.

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