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Les drive sont-ils l’avenir de la grande distribution alimentaire ? Une analyse des comportements et des attentes des consommateurs en termes de taux de service marketing et logistique

Author

Listed:
  • Olivier Mevel

    (UBO UFR DSE - Université de Bretagne Occidentale - UFR Droit et sciences économiques - UBO - Université de Brest)

  • Thierry Morvan

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Nélida Morvan

    (UR - Université de Rennes)

Abstract

No abstract is available for this item.

Suggested Citation

  • Olivier Mevel & Thierry Morvan & Nélida Morvan, 2019. "Les drive sont-ils l’avenir de la grande distribution alimentaire ? Une analyse des comportements et des attentes des consommateurs en termes de taux de service marketing et logistique," Post-Print halshs-02886539, HAL.
    • Handle: RePEc:hal:journl:halshs-02886539
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02886539
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    File URL: https://shs.hal.science/halshs-02886539/document
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    References listed on IDEAS

    as
    1. Bruno Daucé & Alain Goudey, 2017. "Le magasin du futur : le phygital au service du smart shop," Post-Print hal-01660987, HAL.
    2. Elodie Brulé-Gapihan & Audrey Laude & Etienne Maclouf, 2017. "Adopter une vision dynamique de l'innovation soutenable: Le cas des circuits courts alimentaires," Post-Print hal-02163699, HAL.
    3. Élodie Brûlé-Gapihan & Audrey Laude & Étienne Maclouf, 2017. "Adopter une vision dynamique de l’innovation soutenable : le cas des circuits courts alimentaires," Revue d'économie industrielle, De Boeck Université, vol. 0(3), pages 53-78.
    Full references (including those not matched with items on IDEAS)

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