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The Impacts Of Social Environment And Individual Factors Of Young Adult Consumers On Brand Loyalty

Author

Listed:
  • Yakup Durmaz

    (HKU - Hasan Kalyoncu University)

  • Bülent Yildiz

    (Gaziantep University)

Abstract

This study has investigated how social and individual factors of young consumers affect their brand loyalty to the garment they most commonly use. Data of the study has been collected through face-to-face meetings with 353 students from Gaziantep University. In this study, factor, correlation, reliability, and structural equation modelling analyses have been used. As a result of the structural modelling analysis, it has been found out that individual factors positively and significantly affects the brand loyalty.

Suggested Citation

  • Yakup Durmaz & Bülent Yildiz, 2016. "The Impacts Of Social Environment And Individual Factors Of Young Adult Consumers On Brand Loyalty," Post-Print halshs-01360486, HAL.
    • Handle: RePEc:hal:journl:halshs-01360486
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01360486
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    Keywords

    Brand Loyalty; Social Environment Factors; Individual Factors;
    All these keywords.

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