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Report NEP-MKT-2016-10-02
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Frédéric Basso & Julien Bouillé & Kevin Le Goff & Philippe Robert-Demontrond & Olivier Oullier, 2016, "Assessing the Role of Shape and Label in the Misleading Packaging of Food Imitating Products: From Empirical Evidence to Policy Recommendation," Post-Print, HAL, number halshs-01306951, DOI: 10.3389/fpsyg.2016.00450.
- Grégoire Bothorel & Régine Vanheems & Anne Guérin, 2015, "Can combining web and mobile communication channels reveal concealed customer value?," Post-Print, HAL, number hal-01357088, Oct.
- Athey, Susan & Calvano, Emilio & Gans, Joshua S., 2016, "The Impact of Consumer Multi-homing on Advertising Markets and Media Competition," Research Papers, Stanford University, Graduate School of Business, number 3407, Apr.
- Riekhof, Hans-Christian & Jacobi, Teresa, 2016, "Content-Marketing-Strategien in der Unternehmenspraxis: Eine empirische Analyse," PFH Forschungspapiere/Research Papers, PFH Private University of Applied Sciences, Göttingen, number 2016/01.
- Yakup Durmaz & Bülent Yildiz, 2016, "The Impacts Of Social Environment And Individual Factors Of Young Adult Consumers On Brand Loyalty," Post-Print, HAL, number halshs-01360486.
- Luis Aguiar & Joel Waldfogel, 2016, "Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music," NBER Working Papers, National Bureau of Economic Research, Inc, number 22675, Sep.
- Item repec:dnb:dnbwpp:519 is not listed on IDEAS anymore
- Zwart, Tjitske Anna & Mathijs, Erik & Avermaete, Tessa, 2016, "Can Alternative Food Networks contribute to a transition towards sustainability in Flanders: Assessing the marketing functions of Voedselteams," Working Papers, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics, number 245069, DOI: 10.22004/ag.econ.245069.
- Clara Koetz & John Daniel Tankersley, 2016, "Nostalgia in online brand communities," Post-Print, HAL, number hal-01343206, DOI: 10.1108/JBS-03-2015-0025.
- Ophélie Mugel, 2015, "Food well-being: a review of literature
[Le bien-être alimentaire : une revue de la littérature]," Post-Print, HAL, number hal-01346021, Nov.