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Drawing on the Map: An Exploration of Strategic Sensemaking/Giving Practices using Visual Representations

Author

Listed:
  • Lionel Garreau

    (Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Philippe Mouricou
  • Amaury Grimand

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

In this paper we explain how practitioners perform strategic sensemaking with visual representations. Here, we identify four modes of strategic sensemaking/giving: content generating, process-generating, process-ingraining and content-ingraining. While each ofthese modes supports strategic sensemaking/giving by focusing practitioners' work on specific issues, they also divert practitioners from focusing on key aspects of strategy making. We conceptualize these limitations as ‘blind spots'. As a result, strategic sense making appears fragmented and can lead to breakdowns in sensemaking. However, the flexibility of visual representations facilitates strategic sensemaking by allowing practitioners to switch from one mode to another. These findings improve our understanding of the strategic sensemaking/giving practices that are associated with the use of visual representation.

Suggested Citation

  • Lionel Garreau & Philippe Mouricou & Amaury Grimand, 2015. "Drawing on the Map: An Exploration of Strategic Sensemaking/Giving Practices using Visual Representations," Post-Print halshs-01224530, HAL.
    • Handle: RePEc:hal:journl:halshs-01224530
    DOI: 10.1111/1467-8551.12099
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    Citations

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    Cited by:

    1. Thibaut Bardon & Lionel Garreau & Chahrazad Abdallah & Benoît Journé & Maja Korica, 2020. "Rethinking Observation: Challenges and Practices," Post-Print hal-02986240, HAL.
    2. Caccamo, Marta & Pittino, Daniel & Tell, Fredrik, 2023. "Boundary objects, knowledge integration, and innovation management: A systematic review of the literature," Technovation, Elsevier, vol. 122(C).
    3. Aaltola, Pasi & Manninen, Ari, 2021. "Drawing the premises for personalized learning: Illustrations of management and accounting," Journal of Accounting Education, Elsevier, vol. 54(C).
    4. Alexis Laszczuk & Lionel Garreau, 2018. "Le Journal de Bord Sibyllique," Post-Print hal-01990906, HAL.

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