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A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization

Author

Listed:
  • Karim Mignonac

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Christian Vandenberghe

    (HEC Montréal - HEC Montréal)

  • Rozenn Perrigot

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Asâad El Akremi

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Olivier Herrbach

    (IAE - IAE BORDEAUX - Université Montesquieu - Bordeaux 4)

Abstract

Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.

Suggested Citation

  • Karim Mignonac & Christian Vandenberghe & Rozenn Perrigot & Asâad El Akremi & Olivier Herrbach, 2013. "A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization," Post-Print halshs-00846607, HAL.
    • Handle: RePEc:hal:journl:halshs-00846607
    DOI: 10.1111/etap.12050
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    Cited by:

    1. Weaven, Scott & Baker, Brent L. & Edwards, Chase & Frazer, Lorelle & Grace, Debra, 2018. "Predicting organizational form choice from pre-entry characteristics of franchisees," Australasian marketing journal, Elsevier, vol. 26(1), pages 49-58.

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