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The combined influence of time pressure and time orientation on consumers' multichannel choice: evidence from China

Author

Listed:
  • Dong Ling Xu-Priour

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Fu Guoqun

    (Guanghua School of Management - Peking University [Beijing])

Abstract

This article deals with the influence of time pressure and time orientation on consumers' multichannel shopping behaviour. Previous studies have documented the role of time pressure on customers' channel choice in developed countries, without examining the moderating effects of time orientation on the relationship between perceived time pressure and consumers' attitudes towards online/offline channels. To fill this gap, this article aims to investigate the combined influences of time pressure and time orientation on consumers' attitude towards both online and offline shopping. The results show that time pressure helps consumers form more favourable attitudes towards online shopping than towards offline shopping. Further, the effect of time pressure on consumers' channel attitudes depends on one's time orientations. The implications for marketing channel strategies and market segmentation in Asian emerging markets are discussed.

Suggested Citation

  • Dong Ling Xu-Priour & Gérard Cliquet & Fu Guoqun, 2012. "The combined influence of time pressure and time orientation on consumers' multichannel choice: evidence from China," Post-Print halshs-00762081, HAL.
    • Handle: RePEc:hal:journl:halshs-00762081
    DOI: 10.1080/09593969.2012.711256
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    Cited by:

    1. Eyo Emmanuel Essien & Christian Amadi & Rajunor Bassey Anani, 2019. "Understanding the Influence of Time Pressure and Social Ties on Public Sector Supplier Selection Decisions: A Polychronic Context Explanation," International Business Research, Canadian Center of Science and Education, vol. 12(3), pages 79-93, March.
    2. Melis Kaytaz Yigit & Mehmet Tıglı, 2018. "The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 7(1), pages 31-48, January.

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