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How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing

Author

Listed:
  • Michel Kalika

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Veronique Guilloux
  • Nathalie Dubost

    (LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans)

  • Claire Gauzente

Abstract

No abstract is available for this item.

Suggested Citation

  • Michel Kalika & Veronique Guilloux & Nathalie Dubost & Claire Gauzente, 2008. "How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing," Post-Print halshs-00661481, HAL.
    • Handle: RePEc:hal:journl:halshs-00661481
    as

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    Citations

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    Cited by:

    1. Karlijn Jojanneke Nijmeijer & Isabelle Natalina Fabbricotti & Robbert Huijsman, 2015. "Creating Advantages with Franchising in Healthcare: An Explorative Mixed Methods Study on the Role of the Relationship between the Franchisor and Units," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-21, February.
    2. Shaikh, Ateeque, 2016. "Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 28-35.
    3. Catherine Goullet & François Meyssonnier, 2009. "Le contrôle des réseaux de franchise," Working Papers hal-00419266, HAL.

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