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Un Cadre Théorique Intégrateur pour le Management Stratégique " BOP "

Author

Listed:
  • Alain Charles Martinet

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Marielle Audrey Payaud

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

The article gives a taxonomy of corporate social responsiveness practices based on french materials. In a second time, the most advanced form is selected; it appears as inspired by "the bottom of pyramide strategy" defended by Prahalad (2004) which is focused on the 4 billions people in the world with a 2 dollars per day income. In an ambitious "BOP strategy", these people are not seen only as consumers, but also as workers, producers, entrepreneurs and citizens. They become active stake holders of the company in a networks and community based approach. In a third stage, the authors build a conceptual framework and derivated guidelines for such a strategic management.

Suggested Citation

  • Alain Charles Martinet & Marielle Audrey Payaud, 2009. "Un Cadre Théorique Intégrateur pour le Management Stratégique " BOP "," Post-Print halshs-00650208, HAL.
    • Handle: RePEc:hal:journl:halshs-00650208
    DOI: 10.3917/ror.041.0019
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    Cited by:

    1. Alexander D. Gromov, 2017. "The Efficiency of Russian Higher Education Institutions and its Determinants," HSE Working papers WP BRP 40/EDU/2017, National Research University Higher School of Economics.

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