Why royalties ? Evidence from French distribution networks
This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The results are consistent with the analytical framework.
|Date of creation:||2011|
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|Note:||View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00560208/en/|
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