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L'orientation régulatrice : un concept prometteur en marketing

Author

Listed:
  • S. Boesen Mariani

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • P. Gomez

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • M.-L. Gavard-Perret

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • S. Boesen Mariani & P. Gomez & M.-L. Gavard-Perret, 2010. "L'orientation régulatrice : un concept prometteur en marketing," Post-Print halshs-00559452, HAL.
    • Handle: RePEc:hal:journl:halshs-00559452
    as

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    Citations

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    Cited by:

    1. Patrice Cottet & Jean-Marc Ferrandi & Marie-Christine Lichtlé & V. Plichon, 2018. "The effect or regulatory focus on food behaviors: the particular case of diet [L'effet de l'orientation régulatrice sur les comportements alimentaires : le cas particulier du contexte de régime ali," Post-Print hal-01900339, HAL.
    2. Ophélie Mugel & Madeleine Besson & Patricia Gurviez, 2013. "Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire," Post-Print hal-01385136, HAL.

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