Sea–river shipping competitiveness and its geographical market area for the Rhône–Saône corridor
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References listed on IDEAS
- KARRH, JAMES A. & McKEE, KATHY BRITTAIN & PARDUN, CAROL J., 2003. "Practitioners' Evolving Views on Product Placement Effectiveness," Journal of Advertising Research, Cambridge University Press, vol. 43(02), pages 138-149, June.
- Russell, Cristel Antonia, 2002. " Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, Oxford University Press, vol. 29(3), pages 306-318, December.
- Russell, Cristel Antonia & Belch, Michael, 2005. "A Managerial Investigation into the Product Placement Industry," Journal of Advertising Research, Cambridge University Press, vol. 45(01), pages 73-92, March.
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KeywordsSea–river/short-sea shipping; Production costs; Rhône–Saône corridor; Multi-modal transport chain;
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