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Marketing mémoriel : attraits et dangers du phénomène nostalgique

Author

Listed:
  • Philippe Robert-Demontrond

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gaëlle Boulbry

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Philippe Robert-Demontrond & Gaëlle Boulbry, 2003. "Marketing mémoriel : attraits et dangers du phénomène nostalgique," Post-Print halshs-00069575, HAL.
    • Handle: RePEc:hal:journl:halshs-00069575
    as

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    Cited by:

    1. Leila Lefi Hajlaoui & Abderrazak Gharbi, 2020. "Nostalgia: An Attractive Theme for Marketing Researchers," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(1), pages 1-30, March.
    2. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.

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