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Théories des contrats et réseaux de franchise


  • Thierry Pénard

    () (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • E. Raynaud
  • S. Saussier


[fre] Contract Theories and Franchising Franchising is an excellent field of application for contract theories. This paper aims at surveying the recent literature on franchise chains and contracts. It focuses on the choice of contractual terms (the « contractual design ») with an emphasis on incentive mechanisms, the choice of organizational form (vertical integration versus franchising), and « contractual mix », i.e. system in which both company-owned units and franchised units exist side by side. For each of these issues, we present both a theoretical overview and empirical tests (when they exist).
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Thierry Pénard & E. Raynaud & S. Saussier, 2004. "Théories des contrats et réseaux de franchise," Post-Print halshs-00068982, HAL.
  • Handle: RePEc:hal:journl:halshs-00068982
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    Cited by:

    1. Allègre Thierry & François Fulconis & Gilles Paché, 2018. "Mastery of the supply chain and franchise relationship: a promising research perspective
      [Maîtrise de la chaîne logistique et relation de franchise : une perspective de recherche prometteuse]
      ," Post-Print hal-01889591, HAL.
    2. Odile Chanut, 2008. "Cycle de vie et événements-ruptures d’un réseau de franchise : conséquences sur la relation franchiseur-franchisés," Post-Print hal-01773196, HAL.


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