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Théories des contrats et réseaux de franchise


  • Thierry Pénard
  • Emmanuel Raynaud
  • Stéphane Saussier


[fre] Contract Theories and Franchising Franchising is an excellent field of application for contract theories. This paper aims at surveying the recent literature on franchise chains and contracts. It focuses on the choice of contractual terms (the « contractual design ») with an emphasis on incentive mechanisms, the choice of organizational form (vertical integration versus franchising), and « contractual mix », i.e. system in which both company-owned units and franchised units exist side by side. For each of these issues, we present both a theoretical overview and empirical tests (when they exist).

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  • Thierry Pénard & Emmanuel Raynaud & Stéphane Saussier, 2004. "Théories des contrats et réseaux de franchise," Revue Française d'Économie, Programme National Persée, vol. 18(4), pages 151-191.
  • Handle: RePEc:prs:rfreco:rfeco_0769-0479_2004_num_18_4_1538
    Note: DOI:10.3406/rfeco.2004.1538

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    Cited by:

    1. Odile Chanut, 2008. "Cycle de vie et événements-ruptures d’un réseau de franchise : conséquences sur la relation franchiseur-franchisés," Post-Print hal-01773196, HAL.

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